CROATIA osiguranje launched the first Croatian 100% digital insurance

15 October 2020 — Daniela GHETU
CROATIA osiguranje, one of the top insurers in the Adriatic region, member of the Adris Group, launched LAQO - the first Croatian 100 percent digital insurance. The company also announced a HRK 200 million (~EUR 26.5 million) worth digitalization and product development program.

According to a recent survey by the Hendal agency, more than half of Croats (62%) used digital solutions more often during the pandemic than before, with most planning to continue to use such services more intensively. When it comes to the regular use of digital financial services, research has shown that citizens use digital banking solutions five times more often than insurance companies. These data show that there is a great need and space for digital innovation in the insurance market, and it is LAQO that offers the right answer for that.

LAQO is a new digital brand on the Croatian market that offers contracting of compulsory and comprehensive car insurance completely digitally, in a simple, fast and smart way. Arranging car insurance is now possible in just a few clicks on the website, without going to the branch, and the whole process takes less than a minute. On Android and iOS devices, the LAQO application is also available in which users have an overview of all documents. With the LAQO application, it is possible to report damage quickly and easily, and, if everything is in order, the offer arrives within 24 hours.

Davor TOMASKOVIC, President of the Management Board of Croatia osiguranje, said:

"With smart digital solutions, such as LAQO, Croatia osiguranje responds to the challenges of the future. I am proud that we have gathered a team of excellent experts in Croatia, combined their knowledge and innovation and developed a completely digital insurance solution, which is entirely a Croatian product, comparable to the best in the world. As a market and digital leader, we are currently investing more than HRK 200 million in digitalization and development of new products. With the LAQO insurance solution, we bring the most technologically advanced insurance in this area and raise the level of digitalization of the entire insurance market."


In addition to a unique user experience, LAQO also offers attractive prices with a clear and transparent contracting process. A special benefit is a maximum of 50 percent bonus for all clients, and in addition to the car insurance policy, it is possible to take six additional options (Towing and assistance, Driver and passengers, Bonus protection, Fight, Animal collision and Casco basic). LAQO brings another innovation to the domestic market, and that is a special discount for those users who drive less, on the principle of "drive less, pay less".

The LAQO insurance policy can be contracted via the website www.laqo.hr, while the LAQO application can be downloaded from the App Store and the Google Play store. All additional information can be obtained on LAQO Facebook and Instagram social networks, and digital customer support is also available on Viber and Messenger chat, and soon on WhatsApp.

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