After 26 years of strong presence in the Cypriot insurance market and with a clear commitment to strategic growth, Prime Insurance, a leading Cypriot insurer, enters a new chapter with the official presentation of its new brand: Grawe Insurance Company (Cyprus) Ltd., cyprusinsurancenews.com writes.

This strategic move was announced earlier this year in May. According to CEO Dr. Panagiotis Panagiotou the change is not just renaming, but a strategic move with substance. “Today we are turning a page in the history of our company – a company that has been serving the market with dedication, endurance and consistency for 26 years. We stand here to officially announce and celebrate the transition of Prime Insurance to GRAWE Cyprus. A new name, a new era, with the same compass of values ​​guiding us but with a new force pushing us forward”, the CEO said.

He pointed out that the company maintains its core philosophy, while evolving under the umbrella of one of the most historic and reliable insurance groups in Europe. “We are changing the name – not the identity. Insurance is based on trust. Our customers want to know that we will be here not only tomorrow, but also decades from now. And with GRAWE, we guarantee it”, emphasized Dr. Panagiotis Panagiotou.

It is noted that the transition enhances the company's access to international expertise, increases its credibility and upgrades its services – without any change in personnel, service points or corporate values.