In the worldwide Top 5 ranking, broking group Brown & Brown ranked first, followed by Amwins, Ryan Specialty Group and Truist Insurance Holdings. Meanwhile, given disclosures made by it in advance of its planned public listing, classic vehicle specialist Hagerty may reasonably be assumed to have come second in the ranking.
However, at a global level, the market for this type of intermediary - "the MGA (managing general agency) market" - is a fragmented one. In 2020, the top five groups are thought to have accounted for a combined 18.2% of worldwide revenues, rising to 39.6% for the top 20, 56.9% for the top 50, 68.5% for the top 100 and 82% for the top 250.
By ownership, 55 of the top 250 groups in this space are classifiable as broker-owned, 28 as insurer-owned and the remaining 167 as independent (albeit many of these are backed by private equity firms). Furthermore, by type of insurance underwritten, 73 can be defined as specialist groups (i.e. MGAs underwriting a single product class or a small number of closely-related ones, such as cyber and technology E&O, or private auto and home) with the rest classifiable as multiline players. Finally, by location, 145 of the groups are identifiable as based in the Americas (with 134 of these in the US), 90 in Africa, Europe or the Middle East (including 46 headquartered in the UK), and 15 in the Asia-Pacific region or Australasia.
In total, Insuramore believes that there are around 1,000 groups globally in the MGA space adding up to approximately 2,000 individual MGA enterprises worldwide given that many of the larger groups own multiple MGAs. Moreover, launches of new MGAs have been coming thick and fast in recent times; typically, such new entrants are seeking to take advantage of opportunities afforded by use of advanced technologies (i.e. insurtech) to bring about digital disruption in established market segments. On the other hand, the origins of some MGAs date back more than 100 years.
Partly because of this development of new MGAs, revenues in the global MGA market are likely to have been growing more rapidly in recent years than those in the (much larger) insurance broking sector (with total revenues valued by Insuramore at USD 117.7 billion in 2020). Other factors have been superior growth in segments of the insurance market traditionally served by MGAs (notably, the market for excess and surplus cover in the US) plus the emergence of specialized risk classes for which the need for highly customized underwriting makes them well-suited to the MGA model, one of the most obvious of these being cyber.
Nevertheless, in keeping with the broader broking market, the MGA space is also characterised by significant acquisition activity; of the 250 leading MGA groups at the end of 2020, 12 are known to have been taken over by the date of this article. Indeed, a key strategic question for both broking and insurer groups in future is the extent to which they should gain or increase their exposure to MGA activity via acquisitions. With regards to the latter, the leading insurer-owned MGA clusters in 2020 are estimated by Insuramore to have been Zurich (mainly through its ownership of crop insurance provider RCIS) and Tokio Marine (whose MGA portfolio includes renewable energy specialist GCube and ProAg, another crop insurance provider, among others).