EVENT: Dive In Festival hits record global audience

4 November 2021 — Irina GHETU
The Dive In Festival, that took place on 21st-23rd September 2021, gathered over 31,000 people from more than 103 countries, that are related to the insurance industry, proving the festival`s strong character of diversity and inclusion . XPRIMM has been a Media Partner of this event!

Focused on the theme of Active Allyship, the festival attracted over 31,000 participants, who heard from more than 500 inspirational speakers on topics ranging from mental health to neurodiversity. Festival go-ers were spoiled for choice, with 145 virtual events addressing some of the most pressing topics in diversity and inclusion.

Cricketing legend Sir Andrew Strauss and former Prime Minster of Denmark Helle Thorning-Schmidt were among the 500+ speakers at the three-day event.

Thanks to its virtual format, the iconic festival was able to go truly global this year as people were given the opportunity to attend 145 events in almost 40 countries in what became a 24/7 festival. Events were attended by people from all over the world with the Dive In opening event attracting attendees from over 38 countries.

Key events took place across continents. In Nigeria, CNBC anchor Esther Awoniyi hosted a panel discussing the generational and cultural obstacles faced by employees, particularly females in the workplace. In Singapore, former television presenter Anita Kapoor hosted a conversation on turning awareness around mental health into action. Events in Latin American included discussions on gender diversity at C-Suite level and racial equality. Conversations on unconscious bias and mental wellbeing generated huge engagement in India. Many events attracted a wide international audience. For example, one event focused on neurodiversity attracted an audience of 492 live attendees from 33 countries.

Mary Alade, Chief Strategy Officer of Aon and the organiser of Dive In Nigeria, said: "Every year Dive In brings new topics to the table. Not only does it facilitate important conversations, but it also ensures that those who attend are given practical guidance to help inspire real change within organisations. We've already seen over 4,606 people re-watching this year's events, which highlights both the significance of these conversations, as well as the continued appetite for change."

Jason Groves, Chair of Dive In and Global Director of Media Relations at Marsh added: "Active Allyship really resonated as a theme this year with a record number of global attendance and over 9,000 #ActiveAllyship social media posts explaining what allyship means to them or how they've been shown allyship. The action for us all now is to ensure we learn from the lessons the pandemic has presented us with to improve workplace culture and inclusivity across the industry."

Detailed event reports, videos from previous festivals, a summary of lessons learnt and top tips from our speakers are available on the Dive In festival website.

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