Eurohold announced the rebranding of CEZ Group's subsidiaries in Bulgaria

14 March 2022 — Andrei Victor
Eurohold -the largest public Bulgarian holding and one of the largest financial and energy groups in Southeast Europe announced the rebranding of the group's energy operations in Bulgaria.

"The rebranding is another step in the implementation of the strategy of urohold Bulgaria AD after the acquisition of seven companies of the Czech energy group CEZ in Bulgaria in July 2021".

Thus, CEZ Bulgaria will change its name to Electrohold as of the end of April 2022. At the same time, the electricity distributor in Western Bulgaria - CEZ Distribution, will be named ElectroDistribution Grid West AD (EDG West AD). In addition to the new names, the companies in the group will present a new corporate identity and branding, as follows:

  • Electrohold Bulgaria EOOD will be successor of CEZ Bulgaria EOOD,
  • Electrohold Sales AD - of CEZ Electro Bulgaria AD,
  • Electrohold Trade EAD will be the new name of CEZ Trade Bulgaria EAD,
  • CEZ ICT Bulgaria, the provider of ICT services will be called Electrohold ICT EAD.
"According to the regulatory requirements the shareholders of the two companies - CEZ Distribution Bulgaria AD and CEZ Electro Bulgaria AD, will vote on the new names and logos at general meetings at the end of April. The rebranding of the companies will start after the approval of the shareholders".

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