"The rebranding is another step in the implementation of the strategy of urohold Bulgaria AD after the acquisition of seven companies of the Czech energy group CEZ in Bulgaria in July 2021".
Thus, CEZ Bulgaria will change its name to Electrohold as of the end of April 2022. At the same time, the electricity distributor in Western Bulgaria - CEZ Distribution, will be named ElectroDistribution Grid West AD (EDG West AD). In addition to the new names, the companies in the group will present a new corporate identity and branding, as follows:
- Electrohold Bulgaria EOOD will be successor of CEZ Bulgaria EOOD,
- Electrohold Sales AD - of CEZ Electro Bulgaria AD,
- Electrohold Trade EAD will be the new name of CEZ Trade Bulgaria EAD,
- CEZ ICT Bulgaria, the provider of ICT services will be called Electrohold ICT EAD.