NN Group rebrands its businesses

11 February 2015 —
After the successful Initial Public Offering of NN Group on 2 July 2014, which represented the final step in becoming a standalone company apart from ING Group, the businesses of NN Group will be rebranded in line with the NN brand identity. The new branding will further shape the profile of NN as an international insurance and investment management company, offering retirement services, insurance, investments and banking to more than 15 million customers.

The international ING insurance businesses will be rebranded to NN, except for Spain and Poland. The businesses in these countries will be named Nationale-Nederlanden. ING Investment Management, will change its brand to NN Investment Partners, a clear member of NN Group, but with an emphasis on its distinct business proposition. The logo of Nationale-Nederlanden in the Netherlands will be aligned with the overall NN brand.

Our business in Turkey will be the first to start with the rebranding process in February. Our customers, partners and other stakeholders will be kept informed in a timely manner about the rebranding activities. The operational and legal entity rebranding will be followed by name change and marketing campaigns in the various markets in 2015 and 2016. Today's announcement has no impact on the branding of ING Bank's operations in the countries involved. Read the full story NN Group rebrands its businesses
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