The campaign is co-organized by APPA - the Romanian Insurance Promotion Association, PAID - the Romanian Natural Catastrophe Insurance Pool and Radio Romania.
A brochure containing detailed information about household insurance, what it covers, how it works, where it can be found, as well as the legal framework governing it stands as the main vector of getting the public's attention.
The brochure is being distributed in some 20 major cities of Romania both by promoters and as inserts in newspapers and is accompanied by news, radio spots, a social media campaign and a dedicated website.
Household insurance penetration in Romania stands, at this moment, at around 17-18%, while the country's exposure to earthquake and floods is significant. Therefore, a law making household insurance mandatory for all home owners is currently active in Romania but only targets earthquakes, landslides and floods within a EUR 20,000 limit. For full coverage, including insuring the house at the real value and getting protection for other types of risks, a facultative insurance contract is needed.
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