SBERBANK Russia supports Pokemon Go players with free accident insurance product

15 September 2016 — Daniela GHETU
Since July, Pokemon Go players are finding in the Russian SBERBANK a more than friendly environment: besides benefitting from the PokeStops points which allows them catching the missing Pokemon without wandering around the city's streets, a free accident insurance policy offered by the bank may indemnify players who get hurt during their "hunting" sessions up to RUB 50,000 (USD 800.)

Finding a creative way of leveraging the popularity of Pokemon Go to promote its products, Sberbank offers players who are exploring the city while looking for Pokemon a free accident insurance so that players can concentrate on the game fully. To activate the free insurance, players will need to visit and enter their nickname and mobile phone number.

"As the biggest life insurance company in Russia, we feel our responsibility for the participants of Pokemon Go, the game that gains immense popularity now. Considering the number of news from around the world about players being injured while catching Pokemon, we created a special product that will be free for the players. It is also important for us that the product will help to raise the financial literacy of the population: while playing, the younger generation will be able to get acquainted with such financial tool as insurance", Maxim CHERNIN, head of IC SBERBANK Life Insurance.

Alternatively, SBERBANK helps Pokemon Go players catch Pokemon: starting July 17, all PokeStops near SBERBANK branches across Russia are equipped with special modules that attract Pokemon. The modules allow players to visit a nearby Sberbank office and catch missing Pokemon without having to move around the city. The modules are active during the SBERBANK offices' working hours.

Pokemon Go is a mobile game based on real geolocations, asking players to explore their cities in order to catch little monsters. Injured players are seen quite often everywhere around the Globe, as they become jay walkers, stepping into active lanes of traffic, walk into each other, or are even causing car crashes while driving.

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