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TURKEY: Zurich launches first retail cyber protection insurance product


In 2016 there were a number of huge leaks of personal data of Turkish citizens online. It's created a massive demand for products to insure individuals and businesses from losses caused by cyber crime. Yilmaz Yildiz, CEO of Zurich Turkey, outlines the first product they've brought to market to address this demand. Combining anti-virus software, an active web radar that searches for criminals using customers' data, and compensation for losses, it's been highly successful so far. If you're starting here, you can view the other parts of our conversation with Yilmaz Yildiz, which cover the global trends likely to affect Turkey's economy, and the Turkish insurance sector's potential for even stronger growth. Read the full story

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Published on 09.03.2017

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