Two insurers in "Top 10 brands in Romania - 2021" in terms of customer experience

31 December 2021 — Andrei Victor
According to "The Romanian Customer Experience Excellence Report - 2021", released in mid-December by KPMG Romania here, two insurance companies - Allianz and Groupama ranked in Top 10 among the most appreciated companies in terms of customer experience.

"The most obvious change this year is the come-back of insurance companies. Not only have many insurers managed to obtain the minimum client response threshold, and thus be validated by our methodology, but several also obtained very good scores, contributing to the sector's good positioning (for instance, Allianz and Groupama entered the Romanian market top 10)".

Top 10 brands in Romania - 2021

  1. FarmaciaTei.ro
  2. 5 to go
  3. Bolt
  4. Netflix
  5. IKEA
  6. Bringo
  7. Allianz
  8. Notino / Aoro.ro
  9. Groupama
  10. Zara Home
"Having two insurers ranked in the top 10, Allianz and Groupama, explains a signal we have been picking up continuously since the start of the pandemic crisis, i.e. clients are increasingly aware of their personal risk and safety and that of their families, an aspect that has a direct impact on core values, as well as buying priorities".

At the same time, three insurance companies Allianz, Groupama and NN - are among the first five brands in Romania at the financial services chapter.

Top 5 - Financial Services

  1. Allianz
  2. Groupama
  3. ING Bank
  4. PayPal
  5. NN
"Trust in the insurance sector seems to be actually higher than pre-COVID-19, and it is consistent with a global trend. This can be attributed to auto, home, life and health insurance having seen a boost in purchasing as a result of consumer behavior changes. However, the psychological association with protection and empathy that consumers are searching for was also an important driver".

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