This strategic move highlights the company's confidence in Romania's potential as a rapidly developing market and reinforces Hellas Direct's role as a key player in the local insurance sector, emphasizing its long-term involvement.
"By reinvesting the assets generated on the local market, Hellas Direct reaffirms its long-term commitment to Romania. Our goal is to consolidate our position, expand our market share, and become a trusted partner for both insurers and policyholders," said Alexis Pantazis, Co-founder and CEO of Hellas Direct. Hellas Direct aims to offer a simplified, efficient, and transparent insurance experience that increases customer trust.
Understanding the market's challenges, the company is actively building a qualified and experienced local team, which currently numbers 40 experts and is continuously growing. To further optimize operations, Hellas Direct has already developed its own claims management system in Romania, reflecting the high standards set in Greece. This system, which has proven to process claims four times faster than the industry average in Greece, serves as a benchmark for operational excellence in the Romanian market as well.
"Our vision for Romania is clear: we are here to stay and contribute to the local economy, creating jobs, promoting innovation, and providing top-notch insurance services," said Emilios Markou, Co-founder and CEO of Hellas Direct. "We aim to build lasting partnerships with local brokers and offer customized solutions that meet the evolving needs of our Romanian customers." Hellas Direct has paid over EUR 84.9 million in claims to its Romanian customers to date. Working closely with over 170 brokers, representing 95% of the market, and with a growing active portfolio of over 842,000 policies by the end of 2024, Hellas Direct aims to support the Romanian insurance market while also focusing on introducing new products.
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