Insurance company ARX (one of the leaders in life and non-life insurance in Ukraine) has become a silver winner of the Effie Awards, the most prestigious award in the field of marketing communications. ARX is the only insurance company to be among the winners, Forinsurer reports.

ARX won an award for its advertising campaign "Telematics in motor insurance: How to Drive Safely and Save on Insurance". ARX also received a special award "The most effective digital development 21" from the Digital Developers Committee (created in 2016 by the All-Ukrainian Advertising Coalition) for development of the "Smart Drive" mobile application.

"We are very excited and proud at the same time! Our product "MTPL Smart" is truly innovative, it works on the "pay as you drive" principle using a mobile application. The future belongs to such products. But its social component is also of great value to us: the Smart Drive app helps everyone to improve their driving skills", says Nonna RYZHAYA, director of marketing and communications at ARX insurance company.

Effie Awards is the world's most prestigious marketing communications award for the industry's premier achievement - efficiency. The organizer of the Effie Awards is the All-Ukrainian Advertising Coalition, which in 2005 received the exclusive right to host the award in Ukraine.