UKRAINE: INGO Ukraine rebrands as part of its digitalization strategy

9 April 2020 — Marina MAGNAVAL
From April this year, INGO Ukraine insurance company, one of the TOP-10 local market leaders, will operate under the name INGO. The company will also change its logo and corporate identity, as the insurer informed in its press release.

INGO Ukraine has more than 25 years of experience on the market and the company's brand has been unchanged for more than a decade and a half, so the new name and logo represent an important part of implementation of the business digitalization strategy as well as reflect current changes in the company and the environment. The insurer has many partners on the international market and provides insurance and reinsurance services in 32 countries, which is expressed by the Latin transliteration of the name INGO.

New corporate identity and related changes will in no way affect the company's fulfillment of its obligations, composition of shareholders, location and bank details, the insurer said.

Ihor HORDIYENKO, Chairman of the Board of INGO, noted that these changes also involve creation of new products, services and development of a modern operating platform. "We are convinced that the company' new name and logo will have better perception at the consuming end and will better reflect our corporate identity", he added.

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