UKRAINE: INGO: the number of customers who bought insurance products online tripled in 2020

21 January 2021 — Marina MAGNAVAL
According to the INGO insurance company, the number of customers who bought insurance products online in Ukraine in 2020 tripled y-o-y, as Forinsurer informed with reference to the insurer's report.

The market participants believe that the growth of online sales, among other things, was significantly accelerated by the quarantine measures. Thus, online sales in retail insurance increased by 50%.

Dmitry SOKOLOV, Head of the e-commerce department of INGO, noted: "We understood that after the lockdown, many of our clients would have to buy policies online for the first time. Therefore, to simplify the documentation procedure of getting insurance coverage, we prepared a team of "insurance assistants" who can listen to clients and help remotely on any issue. In insurance based on trust, this is especially important", he said.



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