Last year, insurers' total operating expenses reached almost UAH 27 billion (~EUR 1 billion). It's worth noting that the ratio of total operating expenses in total market GWP was 50% in 2019.
Also, in 2019, total sales expenses of insurance amounted to UAH 2.6 billion (~EUR 98.4 million). Advertising and marketing expenses increased to UAH 96.6 million, of which UAH 76.2 million were spent by non-life companies and UAH 20.4 million - by life insurers.
1 EUR = 26.422 UAH (December 31st, 2019)