Generali's activities in Serbia are facing a rebranding procedure according to Generali's new corporate identity. Change of the company name and the corporate identity have also been implemented at the Reinsurance company and the Voluntary Pension Fund management company, which changed their company names in to: Generali Reosiguranje Srbija a.d.o. and Generali Drustvo za upravljanje dobrovoljnim penzijskim fondom a.d.
Generali Osiguranje Srbija president and CEO, Andrea Simoncelli, said: "Generali's recent investment in Serbia is testament to the importance of Serbia as substantial part of Generali Group business in CEE region, an area with sustainable growth prospects. With this change, we start a new chapter in our operations in Serbia. We will take this opportunity to reinforce our image towards customers and to be ready for the future challenges".
With a premium income totaling EUR 130.5 million, over 2.000 employees and a market share of 20% in 2013 Generali Osiguranje Srbija a.d.o. is the second-largest insurance provider in Serbia. The company has the first position in Serbian life insurance market with a share of 26.6 % in 2013 and second in P&C with 17.6%. It offers a complete range of life, property & casualty and health products and services through a multi-channel distribution including bancassurance. GENERALI Osiguranje Srbija: the new corporate name of SERBIAN company
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