“Certainly, the future” – the new PZU Group strategy for 2025-2027 is based on 4 pillars that will strengthen PZU’s position as a leader in large-scale risk management and a partner that provides certainty in times of threats, the Group’s press release says.

Here are some of the main features of the new strategy:

• The strategy assumes simplification of the Group's structure (including banking assets), concentration on the insurance business, digitalization and expansion in the health sector, in which it wants to invest up to PLN 1 billion.
• As a result, the largest Polish insurance company will provide its clients with key values: number 1 in customer recommendations (NPS) on the market in products and service, a modern digital mojePZU ecosystem with the Group's offer, as well as a service that affects the physical and mental well-being of children and adults through educational activities and prevention.
• The strategy envisages a change in the ownership structure of banks in the PZU Group: sale of shares in Alior Bank SA to Bank Pekao SA, in accordance with the letter of intent signed on 2 December this year.
• The most important financial goals for 2027:
• profit higher by almost PLN 2 billion than in the previous strategy horizon  (from PLN 4.3 billion to PLN 6.2 billion),
• ROE (profitability) from core business will increase above 19 percent,
• The Group will maintain a 20 percent operating margin in life insurance and increase gross insurance revenues by PLN 7.5 billion to PLN 36.2 billion,
• COR (the so-called combined ratio) in property insurance will fall below 90 percent,
• The Group will ensure an attractive dividend, which means its increase per share to PLN 4.5.

The PZU Group identifies itself as a leader in large-scale risk management and a partner that provides certainty in times of danger. In three years, the PZU Group will be more profitable, more cost-effective, and its simplified organizational structure will allow for a fuller focus on customer service and satisfaction and ensure an even higher rate of return for shareholders. As an institution that is systemically important for the Polish economy, PZU also wants to be an initiator of activities that have a stimulating effect on the entire insurance market in Poland.

 “In the three-year horizon, we are focusing on profitability in our core business. Our banking business will be transparent for investors, thanks to the simplification of banking assets in our Group. This will improve their management, and the capital released in this way will be allocated to investments. We will generate additional savings in the PZU Group as a result of synergy within the Group and ensure an increase in profitability. We will increase the level of dividend and will be less dependent on changes in interest rates,” says Artur Olech, CEO of PZU SA.

The new PZU Group strategy for 2025-2027 is based on 4 business pillars. They assume simplification of the structure, including consolidation of banking assets, focusing on the development of core insurance activities, development through modernization in the digital area and investments in the health sector, and commitment to building social resilience through preventive and educational activities.

“This is a very ambitious strategy, in the preparation of which key employees of the Group were involved. We have already started the process of switching to an operating model built around business units, i.e. areas focused on specific customer groups and parts of the business,” adds Artur Olech and emphasizes: “We want to be even more agile in business. That is why we are changing the organizational model. We will be even more active in the insurance sector, offering new products and a new model of cooperation with customers using digital facilities. We will invest in the area of ​​health, because we see the potential to actively support Poles in taking care of their physical and mental health. We want to strongly educate our customers so that insurance is positively associated with security, stability and convenience.”

• Business Pillar #1: Simplicity

In addition to the business unit model, PZU is also simplifying the structure of the capital group's assets. And that is why on December 2, the insurer signed a letter of intent with Pekao SA regarding the sale of shares in Alior
Bank SA to Bank Pekao SA. The planned sale aims to consolidate banking assets under the umbrella of Bank Pekao SA. After this transaction, PZU will continue to maintain control over banking assets, but in a different model.

The aim of the transaction is to increase the value for the PZU Group by providing a transparent structure for shareholders and the opportunity to generate greater value.

The capital from the released bank assets will be allocated to the development of PZU business and the Group's participation in the ongoing transformation processes of the Polish economy. The simplification of the Group's structure and the increase in its efficiency assumes the construction of a new operating model in the organization, i.e. 8 business divisions - the so-called business units. This will translate into effective delivery of value to clients, increased decision-making and faster response to market needs and trends. The responsibility of managers for results will become clearer. The synergy effect from simplifying the asset structure and organizational structure is PLN 400 million in additional savings.

• Business Pillar #2: Focus

In the new strategic horizon, the PZU Group will focus on what it does best. It wants to further increase the profitability of its insurance business while maintaining its leading market position.

 “We will strengthen our leadership position in life insurance. We are aware of the demographic trends in our society, especially in the context of the silver generation and baby boomers. As a trusted partner, we want to address all the challenges associated with these changes. That is why we will develop new life and health products, but also sports and benefits,” emphasizes Jarosław Mastalerz, president of PZU Życie SA.

In life insurance, the insurer will strengthen its leading position on the market thanks to, among other things, focusing its activities on the baby boom generation and the silver generation. It also wants to maintain its client portfolio and boost profitability in group insurance. PZU will do this by introducing additional products – life, health and benefits. This will give an impulse to increase the value of the new business by over 35% and achieve an operating margin of over 20%.

There is a noticeable insurance gap in mass property insurance on the Polish market. Over 60% of Polish properties do not have sufficient insurance coverage in the event of real damage. Thanks to, among other things, universality in all distribution channels and development of know-how, the Group will achieve an increase in revenue from this insurance by over 30% and improve the COR (combined ratio ) to a level below 90%.

In the area of ​​bancassurance, the PZU Group wants to record an increase in the number of insured clients in banks from the PZU Capital Group by over 50 percent.

In the corporate property insurance segment, the Group will achieve progress above 25 percent of insurance revenues in the strategic perspective, among others by participating in the largest investments, including the green transformation of KPO.

The result of all activities in the insurance business will be PLN 7.5 billion in additional revenues by 2027.

• Business Pillar 3: Development

In the health business area, the Group aims to increase revenues by over 60%, over PLN 3 billion. The PZU Group will consistently build its leadership position, primarily through an effective business and operational model that ensures high profitability and technological infrastructure that sets the best market standards, as well as an extensive network of its own facilities with a complementary network of partner facilities. The Group will achieve its goals in this business segment by investing up to PLN 1 billion.

An important element of building the business will be the concentration of customer relations in the mojePZU digital platform . By strengthening the role of mojePZU as the central channel for customers, the Group will achieve an increase in users to 8 million people, from 4.9 million currently (estimate at the end of 2024).

On international markets, the Group – already present in 5 countries – wants to further develop this segment of activity, testing markets in a “light” expansion model through partner distribution channels and reinsurance.

• Business Pillar 4: Engagement

PZU also wants to strengthen trust in society and promote the image of a socially engaged brand. This is the popularization of a healthy and active lifestyle, involvement in socially important events, educational campaigns that build social resilience and support for civil society and digital transformation. These goals will also be the pillar of sponsorship and preventive activities carried out by both PZU and the PZU Foundation.

A priority – important from the point of view of implementing the strategy – is to develop a work environment that rewards leadership, responsibility for results, and supports employee autonomy and innovation.

As a result of implementing the strategy, the PZU Group will deliver key values ​​to its clients:

• #1 NPS on the market in products and service,
• modern digital mojePZU ecosystem with products and services,
• widespread educational and preventive actions that have a positive impact on the physical and mental well-being of children and adults.

The aim is also to increase awareness and use of insurance among Poles and to build a positive perception of the insurance industry.