"These online non-life platforms can be used in other markets. Thanks to our many years of experience with the online direct customer model in various markets, we are well placed to introduce this approach in new countries. In Spain and Romania, we are initially focusing on offering car insurance", commented Robert Otto, member of the Executive Board of Achmea.
It is noted that Romania is a growth market with a lot of potential, especially since few digital players are active. Spain offers opportunities thanks to the large insurance market and rapid digitalization. With a population of 48 million, Spain is an ideal market for digital products. In Spain, the company has already welcomed the first customers, while the launch in Romania is planned for mid-2025, according to the insurer.
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