Allianz is the top global insurance brand for the fifth year in a row

27 November 2023 — Andrei VICTOR
For the fifth year in a row, Allianz has been named the world’s number one insurance brand in Interbrand’s 2023 Best Global Brands ranking, as the German insurer announced in a press release.

For the first time ever, Allianz topped the 20-billion-dollar threshold in brand value: With double-digit growth of 11.5%, Allianz’s brand value increased to USD 20.85 billion, an increase of USD 2.15 billion year on year.

Among the fastest growing global brands, Allianz moved up three positions to rank 31 in the overall Interbrand ranking of the top 100 global brands.

“Our position in the Best Global Brands ranking is the strongest ever. This affirms the growing strength of the Allianz brand and the trust bestowed upon us by customers, agents and brokers, business partners, and employees,” said Bernd Heinemann, Group Strategy, Marketing and Distribution Officer at Allianz SE.

“Being the #1 insurer is just the beginning. Allianz is looking beyond the industry and aspires to compete with the world’s most valuable brands. In this league, all players have one thing in common: a deep understanding of the value their brands bring to their businesses.”

Interbrand publishes the Best Global Brands ranking on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. For the complete Top 100 ranking and report, including a comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands.

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