Aon’s latest Global Risk Management Survey 2025, based on insights from nearly 3,000 executives in 61 countries including Romania, confirms that corporate reputation has become a critical but highly vulnerable strategic asset. Damage to reputation or brand ranks eighth among the top global risks, while cyberattacks, operational disruptions and economic slowdown dominate the first three positions.

The report highlights an increasingly volatile environment defined by geopolitical tension, regulatory change, supply chain fragility and rising global competition. Yet preparedness remains weak: only 14% of companies monitor exposure to their top risks and just 19% use analytics to assess insurance adequacy.

“In Romania, we see growing awareness, but preparedness is still insufficient,” says Eugen Anicescu, CEO of Aon Romania. “Businesses need proactive, integrated strategies, backed by analytics, to protect financial stability and corporate trust.”

Public distrust, AI-powered cyberattacks and ESG scrutiny intensify reputational exposure - where crises can escalate in minutes through social media. Although more than half of companies claim to have response plans, only 12% can quantify reputational impact effectively.

Aon urges firms to treat reputation as a core resilience factor, embedded in governance and risk management. In an era where a single viral incident can erode value, strong monitoring, transparency, and rapid coordinated action are now essential for competitiveness and business continuity.

Read the full report here.