The study, prepared jointly with EMIS, a leading curator of multi-sector, multi-country research for the world’s fastest growing markets, analyses six key insurance markets across CEE (Croatia, Czech Republic, Hungary, Poland, Romania and Slovakia) highlighting how the region is evolving into a core component of Europe’s financial landscape.
According to the report, despite inflation and regulatory headwinds, CEE is fast becoming a cornerstone of Europe’s financial resilience.
While insurance penetration in the region averages 2.2% of GDP compared to Western Europe’s 6%-9.5%, this gap represents substantial untapped potential rather than a weakness. As economic convergence continues, rising consumer sophistication and evolving risk awareness are expected to drive higher adoption across both life and non-life segments.
“This report confirms that Central and Eastern Europe has become a driving force in Europe’s insurance landscape. Strong fundamentals and disciplined underwriting have enabled insurers to withstand economic pressures, while digital transformation and regulatory adaptability are creating a more resilient sector. What sets CEE apart today is building its own competitive advantages through efficiency, innovation and sustainability”, said Małgorzata Pek, Financial Services Leader in CEE, Partner, Forvis Mazars.
“Our analysis shows that CEE insurers are entering a decade defined by strategic resilience. The convergence of financial stability, digital innovation and regulatory discipline is positioning the region as a laboratory for Europe’s next generation of risk management and compliance models. Compliance has become a strategic function that connects technology, governance and trust. Insurers that embed resilience into their operating model will not only meet regulatory expectations but also strengthen their position across Europe”, commented Amal Aouam, Director, Group Insurance Regulatory Centre, Forvis Mazars.
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