Generali and TCC agree to name north-east Italy’s largest convention center as 'Generali Convention Center Trieste'

21 February 2024 — Andrei VICTOR
Generali and TCC-Trieste Convention Center announce the agreement to name the largest multifunctional convention center overlooking the sea in the entire north-east of Italy as the Generali Convention Center Trieste.

The three-year partnership increases Generali's support for one of the first activities initiated within the city’s Porto Vecchio (Old Port) with the ambition of making the center an attractive place for conferences and events of both national and international calibre. It is a continuation of the Group's investment in Trieste, a city with great growth potential, due to its wide network of excellence institutions in the scientific and academic fields, as well as the increasing activity of its port system.

Generali is the main shareholder of the Convention Center, with a 49% stake, together with illycaffè (13%), Biovalley (8%) as well as sixty other shareholders holding small shares of up to 2% each.

The center is located in the Old Port of Trieste, now Porto Vivo, and is structured in two buildings - warehouses 27 and 28 - which include the 1920-seat Generali Auditorium, 5 rooms, a cafeteria, a terrace overlooking the sea, and a 5,000 square meters of exhibition space, all together reaching a total of 10,000 square meters.

"The city, in which Generali was born, has its historic headquarters, and has given life to important initiatives such as the Group Academy, has always held this purpose in its DNA. The partnership with the Trieste Convention Center, now Generali Convention Center Trieste, goes in this direction, so that the Center can play its role as an attractive international congress and exhibition destination with more strength, while supporting the city's economy through a space that works in a collaboration with the wider territory", said Simone Bemporad, the Generali Group Chief Communications & Public Affairs Officer and Group Spokesperson.

"We are proud to announce this agreement with Generali, our main shareholder and one of the world's leading groups in the insurance and asset management sectors. With Generali, we share a deep bond with our hometown, Trieste, as well as an aspiration to excellence, attention to people, the offer of meeting places and tailor-made services for our customers, a vocation for innovation and an eye to the future", said the Chairman of the Trieste Convention Center, Roberto Morelli.

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