CIB Bank, Intesa Sanpaolo, and Generali entered into a partnership in the Hungarian market with the aim of strengthening bancassurance activities in the country and providing a comprehensive financial solution for families and businesses, MABISZ (Association of Hungarian Insurers) reports.

The Hungarian subsidiaries, CIB Bank and Generali Biztosito, recognizing growing interest of customers and the market potential, created a local partnership based on CIB Bank's business network and knowledge of banking customer needs, as well as Generali Biztosito's insurance products.

In the coming months, this partnership will be implemented in a form of new and redesigned insurance products, which will first be available in the branch network of CIB Bank, and later also on digital channels.

"By combining the expertise of CIB Bank and Generali Biztosito - relying on the prestigious international experience of our parent companies - we are able to create added value for our customers in Hungary and offer them high-quality financial solutions and user experience", said Tamas Akos, head of CIB Bank's retail business and member of CIB Bank's board of directors.

"Our strategic goal is to become lifelong partners of our customers, and with this partnership we are proud to strengthen our relationship with CIB Bank, which offers its customers flexible solutions for further protection of Hungarian individuals, families and businesses", commented Robert Marta, Generali Biztosito board member responsible for sales.