LITHUANIA: Bonum Publicum life insurer changes its name to SB Draudimas

2 July 2020 — press.release
From 1 July 2020, life insurance company Bonum Publicum changes its name to SB Draudimas. The change was driven by the closer integration with Siauliu Bankas and based on a group-wide image strategy of being closer to the customer.

With the new name SB Draudimas introduced its updated trade mark, logo, and a visual style. The new logo consists of a graphic element - an irregularly defined green line inside which the graphic element of the Siauliu Bankas logo is embedded. The new trade mark will reflect the approach of SB Draudimas to life: more colours, light shapes and positivity.

V. Sinius pointed out the advantages of the change:

"Implementing the strategy Your bank - Closer to You we are using our strength - the widest network of units in the country when not only the bank's but also its subsidiaries' services are available in all customer service points. In addition, the name of SB Draudimas will be more coherent with the brand of other group companies - thus, the company will be better recognized as part of Siauliu Bankas group and the main activity of the company will be revealed more precisely."

The SB Draudimas trade mark is accompanied by a new slogan - for life without fear. According to the Director of the company S. Jokubaitis, the clients want to live the way they think it is best for them and not to follow the instructions of the insurance company. Therefore, a life insurance service must be developed with people in mind, for their life without fear.


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