Reputational Crisis Insurance has been launched by Willis Towers Watson and Liberty Specialty Markets

25 February 2021 — Alexandra GUZUN
Through the exclusive partnership between Willis Towers Watson and Liberty Specialty Markets, the Reputational Crisis Insurance has been developed as a solution for organizations to transfer the financial risk associated with certain types of reputational crises.

The client-controlled reputational data and intelligence analysis is provided by Polecat Intelligence Limited. The solution is available globally and is initially available to clients in the leisure & hospitality, manufacturing, retail and transportation sectors.

The innovation process remains an important tool, even if the world still contends with the outbreak of Covid-19 Emerging threats continue to arise, and companies need the option of modernized risk transfer and mitigation solutions in response.

Garret Gaughan, Head of Global Markets P&C Hub, Willis Towers Watson, said: "The nature of public trust in authority, whether private or state sector, has changed radically in the last five years. The balance of power in the context of influencing public perception has shifted from the boardroom and into the hands of the smartphone generation. Organizations find themselves in a volatile and dangerous reputational environment with significant and abstract forces to contend with. Willis Towers Watson is pleased to be at the forefront of moving the conversation away from the drawing board and towards the delivery of a tangible fiduciary support mechanism for clients."

Lewis Edwards, Head of Underwriting, Specialty Binders at Liberty Specialty Markets, added: "Clients' increasing exposure to both traditional media and social media has led to a rise in reputational losses globally. Most Reputational products in the market currently only respond to the crisis communication fees incurred following a reputational crisis event. This new product is one of the few that provides coverage for the loss of an organization's gross profit following such an event, providing financial protection and also giving clients the tools they need to protect their reputation. The ability to act quickly and transparently can have a hugely positive impact on a crisis outcome."

Adam Garrard, Head of Corporate Risk and Broking at Willis Towers Watson, also said: "In Reputational Crisis Insurance, we are delighted to offer our clients a risk management solution combining AI-powered data analytics, consultancy and insurance risk transfer in one place. For organizations of all types in a changing world, the holistic management of emerging risks like fake news, social engineering and perception manipulation will be critical to maintaining value."

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