Serbian insurers ended 2025 with total GWP worth EUR 1.63 billion, which is ~ 7.7% more y-o-y, according to statistical data published by the National Bank of Serbia (NBS). Paid claims increased at a lower pace, reaching EUR 776.23 million.

The market is dominated by non-life insurance with 82.2%, said Željko Jović, Vice Governor of the NBS, at the 9th Serbian Insurance Days which took place on November 26 and 27, 2025. Jović emphasized that the growth of corporate and household assets is double-digit, but the share of households in premiums is still very low, which means there is a lot of potential for development. The President of the Assembly of the Association, Miloš Milanović noted that all statistical parameters have doubled in the past 10 years and that people's trust in the insurance industry has improved. Yet, as the Secretary General of the Association, Duško Jovanović emphasized, while people in Serbia are purchasing insurance in increasing numbers and understand its necessity, there is huge room for growth.

Katarina Ocokoljić, Secretary of the Association of Financial Institutions of the Serbian Chamber of Commerce, emphasized that the Agreement and the Conference formalize good cooperation of all three organizations, which have been working to improve the financial sector in Serbia. According to her, this creates a framework for strengthening a dialogue with the real sector and supervisory authorities in this industry, as well as harmonizing regulations.

Access www.xprimm.com and download the Serbian insurance market statistics.