Marketing expenses of insurance services in the first six months of the year reached UAH 958 million, of which UAH 881 million - in non-life insurance and UAH 77 million - in life insurance.
It should be noted that GWP in the first half of 2021 increased to UAH 24.8 billion (vs UAH 21 billion a year ago), and net premiums increased by 25.6% from UAH 18.7 billion to UAH 23.5 billion. At the same time, GWP in most insurance segments increased compared to the previous quarter. Thus, Ukrainian insurers spent about 4% of the received premiums for advertising and marketing.
*at the following exchange rate:
1 EUR = 32.3463 UAH (01.07.2021)