Allianz named one of the 30 most valuable brands in the world

16 October 2024 — Marina MAGNAVAL
For the first time, Allianz has been named one of the 30 most valuable brands in the world, moving up two places to the 29th position in this year’s Best Global Brands ranking from Interbrand, the company said in its press release.

It is noted that Allianz's steady rise continued in 2024, driven by a strong employee value proposition, a commitment to building trust through sustainability and societal leadership as well as top-tier partnerships in sport.

The global insurer has also been recognized as the most valuable financial services brand for the sixth consecutive time, increasing its brand value to USD 23.5 billion (vs 2023: USD 20.85 billion) and outperforming the financial services sector growth by 7%.

Allianz was also recognized for its strong employer brand and benefits, reaching rank 7 in the Fortune 100 Best Companies to Work For® in Europe certification. Globally, 52 Allianz entities are already certified and 16 are currently on the national best lists for their countries.

“Our brand strength reflects the fundamental value that Allianz and our employees provide: instilling confidence in the future by bringing security and peace of mind to our customers around the globe. Whether safeguarding global sporting events, like the Paris 2024 Olympic and Paralympic Games, or supporting homeowners in the wake of catastrophic flood damage, Allianz protects and delivers what people value most”, commented Oliver Bäte, CEO of Allianz SE.



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