Serbian insurers ended 1H2025 with total GWP worth RSD 97.6 billion (EUR 833 million), which is almost 10% more y-o-y, according to statistical data published by the National Bank of Serbia (NBS). Paid claims increased at a similar pace, reaching RSD 42.17 billion (EUR 360 million). The market portfolio’s structure remained largely unchanged y-o-y, with life insurance accounting for 16.3% of the total GWP, while non-life holds the dominant role. Motor insurance lines generated almost half of the non-life GWP, while property insurance contributed close to 20%.

Insurance coverage for arable land in Serbia has risen modestly in recent years, from around 10% before the pandemic to about 15% today, according to Duško Jovanović, Secretary General of the Association of Serbian Insurers (UOS). Yet most farmers still rely only on basic policies, despite growing risks from spring frosts, storms, and floods.

Jovanović pointed to limited awareness among farmers as a major obstacle, stressing the need for institutional promotion of insurance as a standard part of agricultural production. He also highlighted that a uniform state subsidy for premiums – currently ranging between 40% and 70% depending on the region – would be essential to stimulate broader uptake.

Dunav is the absolute market leader, with a market share of 26.5% of the total GWP, followed by the local subsidiary of the Italian Generali – GeneraliOsig -, with 18.7% and DDOR, with almost 11%. The nopn-life Top 3 companies are the same, while GeneraliOsig leads the life insurance market (24% market share), followed by Dunav (17.11%) and Wiener (15.25%). (M.M.)