The report reflects on the decisions and events that shaped the year, the developments influencing Aegon’s markets and stakeholders, and how the company continues to create and share long-term value. In addition, the report details the numbers underpinning the performance and charts key moments during the year.
Aegon continued moving forward in 2025. First by moving its main office in the Netherlands from The Hague to the World Trade Center in Amsterdam in May. In August the company announced a review of a plan to become a leading US life insurance and retirement group and —over time — move the head office to America.
This culminated in Capital Markets Day in December when the insurer sharpened its strategy for the next phase of our transformation. The company confirmed its ambition to orientate around its growing US business, supported by its successful partnerships in Spain, Brazil and China, and its global asset manager. “We have seen a lot of change both inside and outside our company. Yet, our colleagues have continued to innovate, serve our customers, and help our company deliver results every day. And I am impressed by their passion with which they deliver on our customer service”, CEO Lard Friese said.
“I am proud of the solid results we delivered. Despite a challenging environment - higher inflation, elevated interest rates, and global uncertainty - we remained focused on executing our strategy and continued to make deliberate, long-term decisions about our future. We met or exceeded our financial targets, maintained a strong balance sheet, and continued to return capital to shareholders”, CEO Lard Friese wrote in the report.
Reflecting on 2025 and what lies ahead, CEO Lard Friese said 2025 was a turning point, and that he was confident that the company was ready for the next chapter. “A year from now, I would like to see us making tangible progress on the strategy we set out at our CMD. That means continuing to simplify the business, grow profitably in all our markets and to make the company more efficient, while improving the experience for both customers and colleagues”, he emphasized.
"I expect us to take important steps on our relocation journey. This includes engaging with our shareholders to obtain their approval via an extraordinary general meeting expected in the fourth quarter of 2026 and taking the next steps toward US GAAP reporting with our full-year 2027 results. Those milestones matter, but they are part of a broader journey rather than an endpoint", the CEO added.
The full report can be found here.
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