Allianz is the only insurance brand ranked in the Top 100 Interbrand Best Global Brands 2025, ranking 27^th, after the value of the brand has increased by 20% over the past year to USD 28.2 billion. As compared with 2024, Allianz has moved up two positions in Top 100.

According to Interbrands methodology, the Brand Strength measures the ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future. Brand Strength analysis is based on an evaluation across 10 factors that Interbrand believes constitute a strong brand. Performance in these areas is judged relative to other brands in the industry and relative to other world-class brands. The Brand Strength analysis delivers an insightful snapshot of the strengths and weaknesses of the brand and is used to generate a road map of activities to grow the brand’s strength and value into the future.

The 2025 Best Global Brands report shows the combined value of the world’s top brands rising by USD 150 billion to USD 3.6 trillion, a 4.4% increase year-on-year. Disruption and digital innovation, especially through AI-driven services, are rapidly reshaping global brand leadership. Apple, Microsoft, and Amazon remain the top three, while NVIDIA, Instagram, YouTube, Uber, and Netflix climb sharply. The report highlights that brands expanding across industries, building strong cultural relevance, and investing in long-term strategy are the ones achieving the fastest growth.