INTERAMERICAN, member of EUREKO GROUP, presented their marketing strategies for a balanced growth for all channels of distribution, a company with a vast specter of components on the line of promotion, depends mostly from positive production results and good relations with agents and brokers.

By the first trimester of 2012 the brokers network in general insurances resides on the same level of last year results, with gross written premiums of EUR 25.5 million, while in health branch production has increased performance by more than 30% comparing with last years first trimester. These are also the edge branches of the network, that actually presents remarkable activity and in group insurances an increase by 3% of the production against the same period in 2011.

Note that in a period when the economic and trading relationship with the insurance agents and brokers is hotly debated, INTERAMERICAN has taken care to ensure the integrity of the partnerships over the last two years with the introduction of terms for speed payment. As Mr BAKIDIS, manager of the agent and brokerage network of the company declares that, today over 65% of the collaborating agents and brokers dealing with Interamerican through speed payment, while by the end of 2012 the percentage of collaborators that will apply speed payment will reach 80%.

The brokerage network that INTERAMERICAN started in 2005 with just 50 partners and a total year production of EUR 8 million completes a multi channel distribution network of sales offices (agency network) of the company, the network of the collaborating banks and direct sales. Agents and brokers that today are over 900 completed 2011 with a total production of general insurances with EUR 108 million, while new production on health was EUR 3.3 million and group insurances EUR 2 million.

Source: www.insuranceworld.gr