Anchored in Marsh's purpose - building the confidence to thrive through the power of perspective - the partnership reinforces a shared commitment to performance, innovation, and global impact.
For 155 years, Marsh has helped organizations navigate complexity and shape the future with confidence. As the company enters a new chapter—bringing together Marsh’s leading businesses under one global brand—this collaboration marks its first enterprise-wide global sports partnership.
“Formula 1 embodies the pinnacle of performance, precision and resilience—values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity,” said John Doyle, President and CEO of Marsh. “This sponsorship reflects the powerful synergy between our organizations, where success depends on data-driven insight, cutting-edge analytics, and a keen analysis of risk to drive performance.”
“It’s fantastic that Marsh is joining the F1 family as an Official Partner, bringing their focus on performance, innovative solutions, and global growth to further enhance our sport,” said Stefano Domenicali, President and CEO of Formula 1. “Both organizations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.”
Through the partnership, Marsh will create a significant brand presence, leveraging Formula 1’s worldwide reach to more than 827 million fans and its innovative spirit to connect with business leaders across industries. As an official partner, Marsh will have prominent trackside branding and the ability to create curated guest experiences at races around the world.
In addition, Marsh will present The Risk Perspective, a unique content series featured on F1.com and the F1 app, exploring nine specific circuits where drivers and teams must interpret risk, adapt to evolving conditions, and make decisive calls under pressure. The series will show how perspective is what turns uncertainty into advantage — and insight into performance.
“As we continue showcasing our new global brand, we’re focused on how we engage clients,” said John Jones, Marsh Chief Marketing Officer. “Formula 1’s rapid global growth and cultural momentum make it an ideal partner, creating an opportunity to reach new audiences, deepen client relationships, and bring our expertise to environments where performance, speed, and judgment matter most.”
Marsh, across its businesses, has a long history of working closely with leading companies in the automotive, transportation, mobility, sports, and entertainment sectors. The collaboration with Formula 1 also enables Marsh to engage more deeply with clients and industry stakeholders worldwide, showcasing its tailored solutions that respond to evolving risks and opportunities.
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